'I just think it was very unprofessionally done. At the moment, it just means game sale authentication. As a consumer, just show me why I should be always online and I'll be happy with it. The idea itself of being always online isn't necessarily bad, Molyneux argued, so long as there's a very clear benefit.

One of the larger PR issues for Microsoft is that Xbox One games either require you to be online or at least to 'check in' to be sure your disc is authenticated. What I give a shit about really is the games, whether the launch titles are something I'm going to invest 500 bucks in, or 400 bucks for Sony.' I think Sony changed its strategy because of what Microsoft did and Microsoft changed its strategy due to what Sony did. 'It's like 'oh you've done that, so we'll do this.' They are kind of defining each other's strategy. 'This is me, purely as a consumer - it seemed to me like two frat houses,' he remarked about Sony and Microsoft. The former Lionhead boss and Microsoft Europe exec held back no punches when it came to assessing his previous employer's Xbox One unveiling and E3 performance. GamesIndustry International has been chatting up top members of the industry at the show, and today we had a conversation with 22Cans founder Peter Molyneux. Whether or not it'll matter in the long run, in the short term everyone agrees that Sony had a clear PR victory. Day two of E3 2013 is coming to a close, but the entire industry is still buzzing about the showdown between Microsoft and Sony that took place during those companies' respective press conferences earlier in the week.

Fable 4 e3 2013